The members of Xriba Association are teams with strong technical and marketing capabilities, as well as management control and leadership. The Ambassador’s group is the association’s pride; they make a difference when working with banks, companies, and institutions, and grow the organization every day.
Today is the turn of Luxochain.
The problem
With a global market value of $1.2 trillion by the close of 2017, the ubiquitous counterfeit luxury goods marketplace has officially boomed.
As estimated by The Global Brand Counterfeiting Report 2018, the losses suffered due to global online counterfeiting amounted to $323 billion, with luxury brands incurring a loss of $30.3 billion through internet sales alone.
Luxochain is a solution for verifying products at each point of sale. When making a purchase, customers will be able to scan the code and ascertain the authenticity of the product. Their product’s unique certificate reveals information including (but not limited to) the make, model, origin and history across the supply chain, consequently strengthening consumer trust.
The Blockchain meets Luxury
Luxochain is a Swiss company based in Lugano that operates in the anti-counterfeiting of luxury goods market. Over the last two years, it has developed a blockchain certification service that will allow luxury brands and individual users to verify the authenticity of goods before making a purchase.
It has been founded by 4 entrepreneurs of Italian origin, already owners of multinational companies, with a background in product certification, have entirely self-financed product development.
Luxochain’s mission is to tackle the counterfeit market and restore customer confidence by utilizing a combination of blockchain technology with Near Field Communication (NFC), Radio Frequency Identification (RFID), and the new unique technologies Fingerprint Authentication (FPA) and Block ID.
Who is a Xriba Ambassador?
Ambassador members are companies that identify themselves with the vision of the association and have decided to join the association by providing their expertise and commitment to help the association grow the Xriba ecosystem by contributing to its governance.
As members of the Association, they participate in all crucial votes through the General Meeting, a body formed by all members, actively participating in the life of the Association.
